How to Use Social Media to Find New Content Marketing Ideas

Stumped for content marketing ideas? It happens to the best of us.

When you’ve worked hard creating your latest book offer and it’s finally time for promotion to get sales coming in, finding ideas for content that really knocks your prospects’ socks off can be a big problem.

If you’re struggling to figure out the right type of content to create to have your prospects yearning for a taste of what’s to come, there’s a simple answer that’s no further than a click away.

It’s social media!

Sites like Facebook, Twitter and Reddit, among many others, provide a veritable smorgasbord of opportunity for you to find out exactly what makes your ideal prospect tick and how you should best present your promotional content.

Social media gives you the power to really listen in on what your potential readers have to say and tap into their true desires. After all, answering the questions your audience has is the foundation of creating content they’ll value.

Here are some tips and strategies on using various social media platforms to discover endless ideas for your next content marketing blitz.

Question and Answer Sites

Who, what, where, why, when and how? These are questions asked by people around the world, millions of times each day.

Luckily, the proliferation of question and answer sites on the internet makes it possible for you to find out the kinds of questions your audience is asking. It also lets you to jump right into the conversation when you want to and answer their questions yourself.

Here’s how to use Q & A sites to spark content ideas:

Look for frequently asked questions and topics. Browse questions related to your literary niche and note the questions that seem to pop up again and again.

When you see the same questions being asked constantly, it usually means two things.

The topic is very popular among your prospects.
The question hasn’t been answered adequately enough for them to stop asking about it.

How can use this information to your advantage?

First, you can answer the question yourself. However, instead of rehashing similar answers to the ones already presented, put your own unique spin on the topic and answer the question in a new and interesting way.

Sometimes a simple change in perspective is all you need to attract the attention you want.

If there are any unanswered queries, take the time to craft a thoughtful and concise response on the Q and A site in question. And if it’s appropriate, use the seed of inspiration to create a longer and more detailed answer on your own author website or blog.

When you’re ready to dig in, check out these two very active sites for some question and answer inspiration and ideas.

Goodreads: Reader Q & A and Ask the Author

Blog Comments

While blogs themselves aren’t usually considered to be ‘social media’, the comments section is a completely different story.

Active readers of a blog who participate regularly in exchanging opinions and asking questions are some of the most valuable resources you can have in order to guide your content creation strategy for book and self-promotional marketing.

Another thing that’s awesome about using this idea generation method, is that you aren’t only limited looking at the comments on your own blog.

Any publicly published blog on the internet in the realm of your niche is prime real estate for research purposes.

Read through all the blog comments on your own site and on sites offered by authors whose readership mirrors your desired audience and look for trends and topics that are unmistakably important to them.

It’s very easy for questions and comments to get overlooked in a barrage of blog comments. These comments and questions can turn out to be golden nuggets of content marketing inspiration, if you make the effort to find them.

Trending Topics

No matter what types of book you write, there’s always an author or book critic who’s considered as the ultimate influencer in that niche. They are what Oprah is to talk shows or Deepak Chopra is to alternative medicine.

These are the people who set the trends and the overall direction of what readers look for in their next book purchase.

To find inspiration and ideas for your content marketing, think about following the biggest names in your niche to find the topics they focus on. Use you findings as a springboard for your own promotions.

Be creative and put your own spin on an already popular topic, then bring it full circle right back to you book offerings.

Trends sell, and even though they tend to fizzle as quickly as they blow up there’s still opportunity to gain exposure for your books and brand while riding the wave while it lasts.

Hashtag Inspiration

#selfpublishing #ideas

Nowadays hashtags have basically become their own unique language among social media users who use them.

What you may or may not realize however, is that hashtags are often a quick and easy way to find out what is most important to your prospects who use social media platforms like Twitter and Facebook.

Each hashtag is usually followed by a specific keyword or keyword phrase that demonstrates a topic that the user is focused on in their tweet or post.

Use this information to look for keywords in your followers’ timelines and in the timelines of people you follow to spark new ideas for content marketing.

You can also take interesting hashtags you find and use them to search Twitter and Facebook. This gives you even more insight into what others using those hashtags want to know more about.

Like and Share Trails

In a similar fashion to using hashtags for content ideas, observing the things that your prospects like and share gives you valuable insight into the types of topics that would work well for your content marketing campaign.

Social media likes and shares within your niche are a clear indication of the ideas that resonate the most and the least with the kinds of readers you want to attract.

The more shares and likes a blog post, tweet or article gets, the more interested your target audience is, and the more likely they would respond positively to a similar piece of content you create.

Follow the breadcrumb trail your readers leave behind and you’ll be led right to some of the best ideas for content on your own website.

As you scan your social media timelines always keep in mind that what your readers like and share give you excellent clues to the topics that interest them the most.

Just Ask

Put the previous social media idea generation strategies to use and you will most certainly discover an endless source of inspiration for crafting compelling content.

However there’s one more equally clever way to use social media to tap into your prospects deepest desires. Simply ask them what they want!

It is surprising that such an obvious way to use social media slips under the radar for some many self-published authors.

This works especially well if you already have a sizable following that you’ve built a strong rapport with.

Stepping out of your shell and asking your readers exactly what kind of content motivates and inspires them will always point you in the direction you need to go with your content.

Build strong relationships and it’s easy to get your social media followers to tell you what they want.

5 Content Marketing Ideas For The Love Month

Although popularly known as the love month, February abounds with other holidays and events from which you can gather inspiration for content marketing.

Providing useful content on your eCommerce site is an effective way of gaining customer interest, and eventually boosting your sales.

How you lay out your content is absolutely up to you; you can never go wrong with videos and blogs, though.

Here below are five content marketing ideas which you can work on, depending on the product line that you wish to push in this month of hearts.

Idea #1 Valentine’s Day

Valentine’s Day is all about giving gifts, flowers, chocolates and cards, among many other things, to people that matter to you.

It’s like Christmas all over again as shoppers flock to online stores, and retailers happily accommodate them.

This is the perfect time to promote your product with a how-to article or video tutorial.

A how-to content is very powerful because people in general love information that is not only useful, but also easily digestible.

Be sure to tie it in with your business by adding in the key features of your product, as well as high-resolution images.

Idea #2 Winter-to-Spring Transition

Here’s something for those of you who are in the apparel and footwear industry.

With the winter season culminating soon, you will want to start promoting those items that will rev up your spring sales.

What better way to achieve that than by publishing something that is focused on spring cleaning, to encourage customers to get rid of their heavy winter clothing and make room for lighter numbers.

We suggest that you come up with a video or slideshow of refreshing spring outfits and footwear that are available in your store.

That’s a subtle but effective way of promoting your goods.

Idea #3 Industry of Things World USA

You wouldn’t want to miss out on a chance to create valuable content regarding this very important event, as it looks into the future of the Internet of Things (Iot).

The top IoT influencers participating in the Industry of Things World USA are going to explain how cloud, robotics, automation and other technologies are going to affect your business.

Think of this two-day event as a saga with several chapters, which you can present in instalments to visitors to your site.

You can blog about each speaker’s speech, and even make a commentary video on it if you want to.

What matters is your ability to get everyone involved in the issues that were tackled in the event.

Idea #4 London Fashion Week

Now, who doesn’t want to know what the fashion trends for 2017 are?

If you are selling designer clothes, find inspiration from the upcoming London Fashion Week.

You can make a video that shows snippets of the runway show, or come up with a photo-driven blog post featuring new designer creations-along with the clothes that you sell, of course.

If you can get someone to model your clothes, all the better as this shows your website’s relevance.

Idea #5 Pancake Day

Pancake is a relatable topic for everyone, so might as well base your content on National Pancake Day.

A blog post on the origin of Pancake Day, or a fun how-to article that shows the steps to flipping a pancake flawlessly, can increase your website traffic as people love this stuff.

For those of you who are selling kitchen appliances, a video tutorial that demonstrates how to make a delicious pancake recipe is a good way to showcase your wares.

There you have it. Five content marketing ideas which you could use in your business.

However, it’s worth noting that the success of your content marketing highly depends on how well you know your target market.

Content Marketing Ideas That Do Not Involve a Blog

ontent marketing usually involves a lot of factors and activities. However, more often than not, it is composed of several articles connected through hyperlinks, submitted in various blogs and websites.

Unfortunately, some businesses do not cater blogs due to the wide variety of products and services that they offer. Luckily, digital marketers can still do content marketing for such types of businesses even without creating and maintaining a blog.

Here are some of the content marketing ideas that can be useful even without the presence of a blog:

Graphs and Charts

Graphs and charts are useful tools that can be sued to create content and market products. It provides an illustration of gathered data merged into a single chart or graph for easy presentation and interpretation of data. Complex content that are numerical in nature can be easily understood when presented with graphical charts.

Online Quizzes

Online quizzes are short content that would want to gather opinions or ideas about a certain topic. The good thing about this content marketing strategy is that it can be used to gather information from your clients and respondents. It can be shared in several website platforms as well.


Infographic is the easiest and simplest way to illustrate information. A majority of online users are relying to visuals rather than reading materials hence uplifts infographics efficiency. Infographics are usually a compilation of a long content compressed into images and short snippets to be able to present a group of idea or data.


Podcasts are becoming a thing of the current generation as it gives information through listening and easier to access or load compare to videos. The good thing about podcasts is that it can be shared, downloaded and listened to in mobile devices anywhere and at anytime of the day. Professionals usually conduct seminars and tutorials via a podcast.

Email Blasts

Emails might be one of the traditional information roll-out, nonetheless, it appears to be still an effective promotional material. A lot of users are always on-the-go and checks their email at most times hence email blasts – no matter how uninteresting at some point – can still gather audience attention that helps a certain brand, event and/or campaign.


Constantly sending informative newsletters to your subscribers is also a way to tap into your market. Include site improvements, special promotions, company improvements and helpful information deemed necessary for your clients in line with the products that they offer.

Content marketing creation does not only mean putting the words into a blog or making a review – it can be executed through the form of various creative materials that can entice everyone’s attention and interest.